Healthcare Leaders Discuss Mobilizing Patients’ Caring Networks for Long-term Health Benefits at SXSW

March 8, 2016

Rallyhood and Seton Medical Center Austin Pilot Innovative Program for Patient Engagement

With advances in medical care, many patients believe their recovery time should be equally miraculous. Studies show that less than half of U.S. patients follow their prescribed medications and treatment plan, which ends up costing the healthcare system about $300 billion a year. Seton Medical Center Austin, a member of Ascension Texas, and Rallyhood, an enterprise social software company, are piloting a high-tech, high touch solution to address this situation.

Because data strongly suggest that social support networks can increase medical adherence by more than 66 percent, Seton and Rallyhood are using a healthcare technology platform to support this connection. This program will mobilize a patient’s personal community to aide in the recovery of the patient.

At SXSW Interactive, Kate Henderson, president, Seton Medical Center Austin, and Patti Rogers, founder and CEO of Rallyhood, will discuss how technology can harness the power of mobile communities to improve patient engagement and satisfaction. The panel will be moderated by Michael Minks, chief information officer for Ascension in Austin.

Title: New Prescription: Mobilize Patients’ Communities

When: March 12, 2016, 3:30-4:30 p.m.

Where: JW Marriott, 110 E 2nd Street, Austin, Tx, Room 201-202


Rallyhood is social collaboration software that organizes and engages purpose-driven communities – like those supporting healthcare patients - using a branded, secure web and mobile platform. By bringing all the functionality together in one tool, Rallyhood simplifies how communities connect, collaborate and communicate with each other. It helps organizations build and activate robust communities – both inside and outside the organization – creating new digital marketing opportunities for their brands. Rallyhood captures important data from these communities to give organizations better insights into their audiences and their behavior. Rallyhood improves engagement, increases retention, builds loyalty, and provides demonstrable ROI. Rallyhood is based in Austin, Texas. More information is available at

Seton Medical Center Austin

Austin’s largest medical/surgical acute care center, Seton Medical Center Austin is the only hospital in Central Texas that performs heart transplants. One of four Magnet hospitals in the Seton Family of Hospitals, Seton Medical Center Austin offers comprehensive diagnostic and treatment services for both inpatients and outpatients and regional specialty programs including the Seton Heart Specialty Care and Transplant Center, Shivers Cancer Programs and the Marialice Shivers Regional Neonatal Center. Seton Medical Center Austin was also one of the first two hospitals in Texas to receive certification as a Primary Stroke Center.

About Ascension

Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world’s largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2015, Ascension provided nearly $2 billion in care of persons living in poverty and other community benefit programs. Approximately 160,000 associates and 36,000 aligned providers serve in 2,000 sites of care – including 137 hospitals and more than 30 senior living facilities – in 24 states and the District of Columbia. In addition to healthcare delivery, Ascension subsidiaries provide a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, clinical care management, information services, risk management, and contracting through Ascension’s own group purchasing organization.

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